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Nicole
Fornabaio Smith

Social Media Editor
Digital Visual Designer

Work

Social Media Editor

As Social Media Editor, I craft copy and visuals for branded social posts across The Knot Worldwide's suite of brands, working closely with the sales and account management teams to develop robust and high-performing social programs for a variety of clients. Additionally, I manage both paid and organic activations, contracting influencers for client executions, negotiating rates and content approvals.

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Owner/Co-Founder

Highlighting local businesses, activities, restaurants and other attractions in the greater Rockland County area, @capturerockland has grown an organic following of ~4K since its inception in 2020.

Social Media Editor/Designer 

Crafted, scheduled and published daily content across all Reader’s Digest social handles from pitch to posting. Created and analyzed social media strategy across all platforms.

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Digital Art Producer

In this role, I created a robust style guide outlining best practices to maintain a simple, clean, and graphic aesthetic on RD.com.

I manage the workflow and
production of art and photo for RD.com, overseeing a team of photo researchers and interns, making sure that all of our team's output fits the styles established in the guide
I developed. 

Designer 

I designed the Quotable Quotes spread in every issue of Reader's Digest magazine. This entailed photo research, silhouetting, adjusting color,
and laying out. I also designed the book covers for Reader's Digest Select Editions and the Best Mysteries of All Time series. Select editions come out about eight times a year, and Best Mysteries come out about six times a year.

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Graphic Designer

As a graphic designer for Social Toaster, I created digital marketing assets for well-known clients, including Avocados from Mexico, Perdue Chicken, and The American Hockey League. We received assets and brand guidelines from each client, and I used those to design elements (such as the banners, rewards boxes, and social media images) for the program. 

Design and Media Consultant 

In 2017, Birthing Wisdom, a local birthing and lactation business, was looking to rebrand as it expanded. I designed a fresh logo and built a new website. This year, I had the honor of running a social media campaign for Birthing Wisdom to gain a larger social audience and drive traffic to the website.

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Art/Photo Intern

At This Old House, I translated articles from print to digital by optimizing layouts for the tablet version of the magazine. I folded in interactivity with buttons, links, and scrolling. 

Work
rd.com
Reader's Digest
Social Toaster
Birthing Wisdom
TKWW
Anchor 1
Capture
@readersdigest
This Old House
About
About

nfornabaio@gmail.com | 845-304-3033

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Visuals speak louder to me than words.

I have a passion for creativity and collaboration, and the
Adobe Creative Suite is my happy place. 

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I have a B.A. in Communications and M.A. in Emerging Media, both from Loyola University Maryland.

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Thanks for submitting!

© 2023 by Nicole Fornabaio Smith

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